The 3rd Generation Toyota Tundra debuted at the 2007 Chicago Auto Show. The main goal of the new Tundra was to make a statement that Toyota is serious about competing and producing a true full size truck for America by developing the FTX show truck in a production vehicle.
It was felt from within Toyota as well as from the debut of the FTX show truck that the design had a good opportunity to become the next Tundra.
I was the design lead on the Tundra production truck project. I followed the vehicle from sketch to clay development in California through final development in the Ann Arbor Toyota design studio.
Concept, Theme, & Early Sketches
The concept of this project was to create a production truck out of the FTX show truck design.
The theme of the Tundra design is a dynamic potential energy releasing forward from the rear flares. It incorporates the sculptural heritage feeling of previous Toyota trucks.
Key development sketch
There were many issues to overcome to develop a show truck into a production ready design, and took a period of 3 years to develop. From scale models, to 3 full size clay models, the development of the final production vehicle was very difficult.
Renderings, Sketches, & Scale Model
Press Photos & other final pictures