The Toyota Matrix was designed in 1999 for the 2003 model year debut.  It was developed as a joint venture with GM(Pontiac Vibe) and was produced from 2003-2008.  This model was designed originally in California and completed for production in TMC headquarters in Toyota City, Japan.


I was the lead designer on the Matrix development.  I followed the car from California to Japan where the final development took place.

 Matrix Design Rendering

Matrix Design Rendering


Concept, Theme, & Early Sketches

The concept of this project create a vehicle with the dynamics and fun of a sports car without sacrificing utility.  

The theme of the Matrix is "Stretched Flaring".  Performance flares are stretched from the front of the vehicle to the rear giving it a very performance look.  The roofline has a utilitarian centerline contrasted with a sports DLO shape. 

 

Key initial sketch


Image Galleries

Vehicle Development:  

Renderings, Sketches, & Scale Model

  Design Rendering & Sketches Gallery

Design Rendering & Sketches Gallery

  Press Photos Gallery

Press Photos Gallery

Vehicle Images:  

Press Photos & other final pictures