The Toyota Fun Vii Concept is a new interpretation of a vehicle that converges both the digital and physical world of design.  It creates a "blank slate" that the user can customize and personalize as they do with smartphone technology.  It is a concept car built for the 2011 Tokyo Motor Show.

This vehicle utilizes LED panels throughout the exterior and interior to display anything the user desires.

 FunVii Final Model

FunVii Final Model

 Endless Possibilities of Customization

Endless Possibilities of Customization


I was a senior designer on this design team.  I refined the vehicle in the sketch phase, developed the design in CAD data, and refined the design through show car fabrication.  I developed the design details for this vehicle through the entire process.

 FunVii Development Rendering

FunVii Development Rendering


Concept, Theme, & Early Sketches

The concept of this project was to redefine the idea of how a vehicle can be customized.  How can we bridge the gap between the physical and digital worlds in a new meaningful way?

The theme of the FunVii is to create a simple and unique vehicle that would be infinitely customizable.  The personality of the user would join with the vehicle to create the final design statement.  

 

Key development sketch


Image Galleries

Vehicle Development:  

Renderings, Sketches, & Scale Model

  Design Rendering & Sketches Gallery

Design Rendering & Sketches Gallery

  Press Photos Gallery

Press Photos Gallery

Vehicle Images:  

Press Photos & other final pictures