The Toyota FTX Showtruck debuted at the 2004 Detroit Auto Show. The main goal of the show truck was to make a statement that Toyota is serious about competing and producing a true full size truck for America. The previous generations of the Tundra are seen as undersized, underpowered, and not a real work truck.
The design was received very well and was developed to become the 3rd Generation Toyota Tundra which debuted in 2007.
FTX Debut at Detroit NAIAS 2004
I was the design lead on the FTX show truck project. I followed the vehicle from sketch to clay development through final fabrication of the show vehicle.
FTX Rendering
Concept, Theme, & Early Sketches
The concept of this project was to create a new powerful image of what a full size truck can be for Toyota. We created 4 ways to achieve this.
The theme of the FTX was to create a body that draws from the heritage of Toyota pickups while utilizing a powerful and energetic stance.
Key development sketch
The design was developed for 8 months through a variety of development phases. It was only until the design went into a full size clay model was the size and presence understood.
FTX 20% Clay Development Model
FTX Fullsize Clay Development Model
The FTX was received very well at it's debut at the 2004 NAIAS as well as internally within Toyota. The next big task was how to translate the show truck proportion and feeling to a production vehicle.
Image Galleries
Vehicle Development:
Renderings, Sketches, & Scale Model
Design Rendering & Sketches Gallery
Press Photos Gallery
Vehicle Images:
Press Photos & other final pictures