The Toyota Fun Vii Concept is a new interpretation of a vehicle that converges both the digital and physical world of design. It creates a "blank slate" that the user can customize and personalize as they do with smartphone technology. It is a concept car built for the 2011 Tokyo Motor Show.
This vehicle utilizes LED panels throughout the exterior and interior to display anything the user desires.
I was a senior designer on this design team. I refined the vehicle in the sketch phase, developed the design in CAD data, and refined the design through show car fabrication. I developed the design details for this vehicle through the entire process.
Concept, Theme, & Early Sketches
The concept of this project was to redefine the idea of how a vehicle can be customized. How can we bridge the gap between the physical and digital worlds in a new meaningful way?
The theme of the FunVii is to create a simple and unique vehicle that would be infinitely customizable. The personality of the user would join with the vehicle to create the final design statement.
Key development sketch
Renderings, Sketches, & Scale Model
Press Photos & other final pictures